Ibtissem Mahtout and Amira Messous are breaking barriers in Algeria’s agricultural sector by running an eco-friendly smallholding near Algiers. These two women, both plant ecology and biodiversity graduates, have created a rare ecological plot of land where they grow produce in harmony with the ecosystem and without the use of pesticides.
Challenges Faced and Overcome
It was not easy for Messous and Mahtout to enter a male-dominated industry. In Tipaza province, where their land is located, only four percent of registered workers with the Chamber of Agriculture are women. Despite this, the male farmers have been supportive and have taken the time to explain things to them, recognizing the value that educated women bring to the sector.
Starting Small and Growing Big
With just 60,000 Algerian dinars, the equivalent of around $445, the two women launched their project. They rented a patch of land and began learning the ins and outs of ecological farming with the help of Torba, an association promoting sustainable agriculture in Algeria. Today, their 1,300-square-meter farm employs one full-time male worker and up to eight part-timers during harvest season.
Utilizing Social Media for Sales
When they are not tending to their fields, Messous and Mahtout turn to social media to sell their produce. They advertise their baskets of seasonal fruits and vegetables on Instagram and take orders through WhatsApp. On Fridays, clients pick up their orders at a larger farm in Zeralda, where other smallholders also sell their products. One loyal customer, Fatma Zohra, appreciates the healthy options provided by the women and supports their business.
Educational Farming and Community Engagement
The farm in Zeralda not only serves as a marketplace for local produce but also as an educational space. It offers themed programs for children, cooking classes, entertainment, and cultural events. The Friday farmers’ market is a meeting point for local families to come together and enjoy the fresh produce available.
Looking Ahead
Mahtout and Messous have shown that with determination and passion, women can make significant strides in traditionally male-dominated fields. Their eco-friendly approach to farming not only benefits the environment but also provides healthy options for consumers. By utilizing social media for sales and engaging with the community through educational programs, these two women are setting an example for others in the agricultural sector.
In conclusion, Ibtissem Mahtout and Amira Messous are leading the way in sustainable agriculture in Algeria. Their dedication to ecological farming practices, coupled with their innovative use of social media for sales, has made them pioneers in the industry. As they continue to grow their business and educate others on the benefits of sustainable farming, they are inspiring a new generation of farmers to follow in their footsteps.