Newcastle United has announced a new front of shirt sponsor in a deal worth around £25 million ($31.4 million) per year to the club. The multi-year agreement with Saudi company Sela replaces Chinese betting firm Fun88 and is expected to make Newcastle upwards of £100 million over the contract. The deal was approved by the Premier League, which ruled that the price was fair and there were no concerns over the company’s links to Newcastle’s Saudi owners PIF. Sela, which describes itself as “the driving force behind a wide range of spectacular events, iconic destinations, and attractions in the Middle East”, will support the men’s, women’s, and academy teams and bring world-class experiences to fans. The club’s new home shirt, a nod to the retro kit worn by club legend Kevin Keegan in the 1980s, is set to go on sale online and at the club shop from Saturday.
Newcastle United has announced that it has signed a multi-year deal with Saudi company Sela to be its new front of shirt sponsor. The deal is worth around £25 million ($31.4 million) per year to the club and is expected to make Newcastle upwards of £100 million over the contract. The agreement replaces Chinese betting firm Fun88 and further strengthens the club’s Saudi connections, with Noon the club’s sleeve sponsor again next season. The deal was approved by the Premier League, which ruled that the price was fair and there were no concerns over the company’s links to Newcastle’s Saudi owners PIF.
Sela describes itself as “the driving force behind a wide range of spectacular events, iconic destinations, and attractions in the Middle East”. The company will support Newcastle United’s men’s, women’s, and academy teams and bring world-class experiences to fans. Ibrahim Mohtaseb, Senior Vice President at Sela, said: “This partnership is about Sela being part of the next chapter for the club. It’s about us supporting the men’s, women’s and academy teams. And it’s about bringing to life world-class experiences, which is at the heart of what we do as a company.”
The club’s new home shirt, a nod to the retro kit worn by club legend Kevin Keegan in the 1980s, is set to go on sale online and at the club shop from Saturday. News is still awaited on the away and third kits, however Arab News has been told one of those will be a reverse of the third kit from this campaign, described by many as the “Saudi strip.” Instead of white with green trim, this will instead be reversed, a near exact copy of Saudi Arabia’s main kit.
Darren Eales, CEO at Newcastle United, said: “We are delighted to welcome Sela. This partnership follows a highly competitive commercial process. We team up at an exciting time in the history of both organizations. Both share an ambitious vision to expand their brands globally.” Peter Silverstone, Newcastle United’s Chief Commercial Officer, said: “Sela joins us on our exciting journey back into the UEFA Champions League, enabling us to reach and engage with an even greater global audience together. We are proud to put their brand at the front and center of our next stage of growth as an elite global Premier League club.”
The Sela deal was approved by the Premier League, which ruled that the price was fair and there were no concerns over the company’s links to Newcastle’s Saudi owners PIF. The club’s Chief Commercial Officer, Peter Silverstone, said: “We believe they will market our club and brand accordingly, boosting our aim to be the most supported Premier League club in Saudi Arabia – a country with a young, digitally savvy population that is hugely passionate about football.”
Newcastle United has announced a new front of shirt sponsor in a deal worth around £25 million ($31.4 million) per year to the club. The multi-year agreement with Saudi company Sela replaces Chinese betting firm Fun88 and is expected to make Newcastle upwards of £100 million over the contract. The deal was approved by the Premier League, which ruled that the price was fair and there were no concerns over the company’s links to Newcastle’s Saudi owners PIF. Sela, which describes itself as “the driving force behind a wide range of spectacular events, iconic destinations, and attractions in the Middle East”, will support the men’s, women’s, and academy teams and bring world-class experiences to fans. The club’s new home shirt, a nod to the retro kit worn by club legend Kevin Keegan in the 1980s, is set to go on sale online and at the club shop from Saturday.