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Victoria’s Secret holiday fashion show canceled as marketing plans ‘evolve’ – ABS-CBN News

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Victoria’s Secret holiday fashion show canceled as marketing plans ‘evolve’ – ABS-CBN News


The annual Victoria’s Key trend clearly show, regarded for its jewel-encrusted bras and supermodels sporting angel wings, will not be held this holiday time, mother or father L Brands Inc explained on Thursday.

The choice arrives following the attire retailer mentioned in Might the Television specific was not heading to be aspect of network television as the company evaluates its promoting system for the show.

The brand was when the place for all things lingerie and has been losing clients as more females change to more affordable bralettes and sports activities bras from corporations like American Eagle Outfitter’s Aerie and pop singer Rihanna’s lingerie line, Savage X Fenty.

Tv audiences for the clearly show have slumped in the previous number of decades. The December 2018 demonstrate, aired on Walt Disney Co’s ABC network, was viewed by 3.3 million Americans, compared with twelve million in 2001 when it was very first broadcast.

When asked if the trend present would be held this vacation year, Main Economical Officer Stuart Burgdoerfer explained: “No, we’ll be speaking to prospects, but absolutely nothing that I would say is identical in magnitude to the manner exhibit.”

“We feel it truly is crucial to evolve the marketing and advertising of Victoria’s Secret,” he mentioned on the earnings phone on Thursday.

The firm, which forecast an upbeat holiday break time on Wednesday, explained it was not commenting further more at this time. 

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