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The Anything-But-Boring Story Behind The CBD Brand A Boring Life, Its LGBTQ Founders

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The Anything-But-Boring Story Behind The CBD Brand A Boring Life, Its LGBTQ Founders


By Javier Hasse and Natan Ponieman.

ATedious Lifeis an natural CBD hemp extract line of snacking merchandise, hemp tinctures and doggy gummies produced by chef Jennifer Johnson and her enterprise spouse and spouse Serafina Palandech.

The duo established the company soon after a successful run with Hip Chick Farms, an organic and natural rooster brand name launched in 2014.

After battling with wellness concerns, the few decided to shift to Dull, Oregon — therefore the model name — and commence an natural and organic CBD hemp business enterprise.

From Chez Panisse To CBD 

Johnson’s experience as chef at Alice Waters‘ Chez Panisse in Berkeley, California designed a very important big difference. The founder was also earlier government chef for the Getty family in San Francisco.

“So lots of of us are hunting for a way to truly feel much better. A Tedious Everyday living helps make chef-curated snack foodstuff infused with CBD and hemp to strengthen effectively-getting and assistance a much more peaceful way of life.” reported Palandech, A Monotonous Life’s CEO and co-founder.

The couple was named two of the most progressive girls in food items and consume by Food & Wine Journal. Their goods have launched in various grocery keep chains, on the company’s internet site and are established to launch quickly onAmazon.com, Inc.(NASDAQ: AMZN). 

An Organic Background 

The co-founder placed an emphasis A Dull Everyday living currently being a chef-made brand name.

“There are very several founders with an founded track record in the organic and natural meals sector, and with a renowned chef driving the recipes. This indicates you get goods that do not just assistance you unwind, but that have unique, curated flavors,” Palandech instructed Benzinga.

She also discussed the pair’s past practical experience working an natural meals manufacturer.

“Having previously started and grown an organic food items enterprise, I know how to scale promptly, economically and strategically. I possess a amount of professionalism often missing in the cannabis globe of begin-ups.”

Seed-Stage Fundraising 

The corporation is component of the new cohort at the “seed-phase” cannabis business accelerator CanopyBoulder. By way of the accelerator, A Dull Daily life is raising money for growing their business.

“I stimulate fascinated investors to join with us to locate out a lot more,” Palandech mentioned. 

Click right here for additional information and facts about the forthcoming Benzinga Hashish Money Conference Oct. 22-23 in Chicago.

A Tedious Lifestyle CEO and co-founder Serafina Palandech, left, with wife and chef Jennifer Johnson. Photo courtesy of A Tedious Daily life. 

© 2019 Benzinga.com. Benzinga does not offer financial commitment information. All rights reserved.

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