Teardown: Top-Notch Content Marketing Examples from Webflow

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Then you happen to be going to really like our teardown of Webflow’s information.

Side take note, if you skipped our preceding teardowns, you can check them out below:

  • Teardown: Drift’s Bold Material Internet marketing Technique
  • Teardown: Invision’s Authoritative Written content Marketing System
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In this teardown, we will take a look at how Webflow (a responsive world-wide-web style and design device, CMS, and hosting platform) draws in an audience of knowledgeable agency owners and beginner designers alike.

Table of contents:

  • Material marketing and advertising examples in numerous formats
  • Information promoting illustrations in different categories
  • Information navigation
  • How Webflow converts weblog visitors
  • Webflow University
  • How Webflow builds group
  • Being familiar with Weblow’s general approach

Information promoting illustrations in several formats

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Webflow posts written content in a variety of formats on their web-site. We’ll discover their neighborhood and their resources later on on. For now, let’s get a appear at what is occurring above on their website subfolder.

Blog site posts

Needless to say, the backbone of Webflow’s website is effectively…blog articles! They on a regular basis use illustrations or photos and GIFs on their blog posts to make them far more visual and additional helpful to their audience of world-wide-web designers.

Reading through lists

Webflow also organizes unique site posts into what they simply call “studying lists.” Here’s 1 on creating an agency internet site utilizing Webflow.

These reading through lists are fantastic. Getting visitors is only 50 percent the battle.

Partaking visitors in additional website content material can primary them to become a shopper, but it truly is a challenging job. Publishing content is not the similar thing as creating an viewers.

Creating examining lists of content that is very linked and sequential is a wise but easy way to continue to keep visitors engaged.

Webflow also has reading through lists on:

  • Ecommerce store management
  • Ecommerce
  • UX style and design
  • UI design
  • Freelance
  • Search engine optimization
  • Internet typography


Webflow has three ungated ebooks, all of them within the issue of internet style and design. These ebooks are rather extended, with a number of chapters, and are supposed to be large-value resources that preserve visitors coming again to the internet site.

Material entrepreneurs will ordinarily gate their most important sources and have to have an electronic mail tackle in buy to obtain the articles. We can only surprise if trying to keep these methods ungated is a way to get individuals coming again to the web-site to keep reading the reserve (instead of downloading a PDF by way of e-mail and opening that later). The internet site has tons of CTAs to signing up for Webflow, so that may possibly properly be element of the drive.

Visitor submissions

Webflow requires visitor submissions, and they even prioritize this with a menu button on their weblog that claims “Submit.”

In the submission suggestions, we can get a deeper being familiar with of the focus on viewers of their web site:

“We publish content for inventive industry experts and business people who develop internet sites and digital goods. Your post need to attractiveness and communicate directly to one particular or more of these audiences. “

That is a clear way of describing their viewers. “Creative professionals and business owners who construct web sites and digital products and solutions.”

Can you identify your audience as succinctly? You should be capable to.

Articles marketing and advertising illustrations in unique classes

Categorizing your information helps make lifestyle a lot easier for your readers and your material creators. Webflow only generates content material inside these topics:

  • Inspiration
  • Methods
  • Bulletins
  • Entrepreneurship
  • Tutorials
  • Freelancing
  • Structure system
  • World-wide-web style and design

Let’s consider a deeper glimpse at some of the written content groups additional commonly seen on their blog.


The inspiration category is pretty uncomplicated. It includes posts on instance internet websites, illustration portfolios, private branding, and design and style strategies. This content material group is a clever way to preserve their creative audience coming again for more.


Comparable to InVision, Webflow’s written content staff that to attract, retain, and change designers, they require to teach them. You can usually flip to Webflow and discover how to use a new trendy device or master typography mixing.


In the announcement group, Webflow’s site contains function updates, events, and interviews. Relying on your solution and its maturity in the current market, you need to be cautious to not overwhelm your major weblog with “me me me” content about your corporation. Webflow does it sparingly, and they have built up a community that truly would like to be kept in the loop about business news.


Within the entrepreneurship category, Webflow generally publishes about e-commerce. Presented this insight and the two looking at lists dedicated to e-commerce, it really is apparent that the Webflow workforce has decided that further than internet designers, e-commerce retail store owners are their second-finest goal viewers.


Webflow is a favorite between freelance net designers mainly because it truly is simple to use and needs no coding. This enables freelancers to cost for the complete web-site begin to complete as a substitute of owning to spouse with a developer on the task. Webflow takes advantage of their website to draw in extra freelance clients with guidelines and tricks on growing their corporations.

Website design

Of program, world wide web style and design is a crucial material category. This group isn’t nitty-gritty tutorials, however. It includes material about being a superior net designer: deciding on the ideal methods and ways for the position, keeping clean on developments, and CRO and Search engine marketing most effective methods.

Information navigation

Webflow is producing a great deal of articles. They publish 10 posts for every thirty day period. That adds up quick.

How do they support internet site guests obtain what they’re looking for? How do they have interaction them additional?

Perfectly, initial off, their website has its have separate menu which allows viewers navigate by it. Here is what in the blog site menu:

  • Well-known
  • New
  • Ebooks
  • Reading through lists
  • Topics
  • Post (visitor submission guidelines)

It is really a rather awesome organizational approach. Typical audience can click on the New tab to see a little something they haven’t found before. Intermittent or new visitors can click on on Subject areas to peruse what interests them.

On the matters web site, Webflow would make it definitely simple to navigate their content material categories.

And of course, the studying lists assist audience attain mastery in a specific subtopic although building it quick for Webflow to get a lot more eyeballs on an short article with an more mature shelf daily life.

How Webflow converts blog visitors

All of this material is terrific, but how are they are converting it? At the base of just about every web site on their website — that is right each web site, which means each and every subpage and every website publish — Webflow has two sections:

  1. The “What’s Webflow?” portion– Displays the merchandise features
  2. The signal-up section– Features the freemium strategy together with purchaser logos to establish have faith in

We all know that the goal of material is just not to offer. Content is created to draw in, educate, and entertain.

And nonetheless, written content should continue to locate a way to change readers into new shoppers.

With those two sections exhibitedprominentlythroughout the whole blog site, Webflow’s articles creators can generate material devoid of worrying that audience will by no means know what Webflow has to supply.

There’s no dread or stress all over providing. Set the written content in the post and enable the profits sections do the providing. Quite dang clever and straightforward to put into practice (if you are applying Webflow 😉).

You could also have found the “See made other sites #MadeInWebflow” tab at the base of their web site.This shows new site viewers incredibly clearly what Webflow can do.

Webflow University

Hooray for cost-free style instruction!

With Webflow, new designers can study the fundamental principles, and professional designers can master Webflow if they are switching around from some other platform.

Webflow University provides every little thing from introductions to their CMS to the Supreme Net Design and style System, which is five+ several hours of content damaged down into shorter films that comply with a systematic course composition.

While most of their information will be valuable for attracting new designers, there is certainly a lot of fantastic stuff for pro designers new to Webflow and to business owners tasked with location up their very own web-site.

How Webflow builds group

Although Webflow University is a useful articles library beloved by newer designers, Webflow has a lot of other strategies to interact their total community.

Web page Showcase

With the Site Showcase, Webflow designers can share their get the job done with the community. Webflow consumers can like and comment on the portfolio items. This is a excellent instance of neighborhood constructing since a brand’s group must present plenty of methods for its members to interact with every other (not just the brand).

Discussion board

The community forums are a different way that Webflow builds a neighborhood which is greater than itself. Webflow designers can inquire any query and get suggestions from other buyers. At the top of the discussion board, there is a location to spotlight informational are living streams.

Do not think that a discussion board cannot get the job done for your company. This thought isn’t really only for technological products and solutions, but it can also operate for any product used by a specific career part or persona.


Webflow offers frequent meetups on web design and style subject areas. These meetups are hosted all over the world. Their to start with-at any time No Code Conf is taking place this November in San Francisco to celebrate the future of visual growth and no-code equipment.

Live streams

And last but not least, Webflow hosts dwell streams consistently. These reside streams are deep dives into material that matters to their a lot more superior users. Just one recent are living stream showcased how Webflow onboard new consumers. Yet another live stream provides a consumer the likelihood to share how he intended his company site.

Get a web page out of Webflow’s (and Drift’s e-book). Characteristic your workers and shoppers frequently as considered leaders.

Comprehending the strategy powering all of these articles internet marketing illustrations

Now that we have dissected all the pieces, let’s put Humpty Dumpty back again together.

This is what Webflow is performing to bring in, change, and retain an audience of professional world wide web designers and entrepreneurs:

  • World wide web style and design instruction
  • World-wide-web layout inspiration
  • Content material for brand new designers
  • Written content for experienced designers who are new to Webflow
  • Content material for best verticals (freelancers, company proprietors, e-commerce)
  • Thought management for designers who are skilled in Webflow
  • Local community building with community forums and showcases
  • Long term-centered branding by spreading the message of “no-code”

The content material marketing and advertising examples can demonstrate you specifically what you need to be concentrating on with your very own content.

To create a successful tactic, you require to be imagining about nowadays and tomorrow. You require to cater articles to all of your best people while building that juggling act search effortless. You will need quick navigation and simple conversion funnels. You’ve bought this.

p.s. StoryChief integrates with Webflow so your material marketing functions can run tremendous speedy. Test it out.

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