Samsung loses its #2 location in India’s smartphone industry to Vivo

Samsung loses its #2 location in India’s smartphone industry to Vivo


Samsung has long been among the greatest smartphone brands on the planet and in a lot of nations for decades. It’s just lost its #2 place in India to Vivo. 

Which is crucial due to the fact India occurs to have turn into a bigger smartphone industry (in shipments) than the US – building it a crucial battlefield for brands to conquer.

According to a report by analytics business Counterpoint, Xiaomi taken care of its situation at the top with a comfortable direct, in terms of marketshare. Its Redmi series of phones however fueling its revenue, with above eight.5 million telephones sold through the October vacations. Though Samsung retained its 2nd placement in the annually chart, it slipped guiding Vivo in the fourth quarter.

Indian smartphone industry share through Q4 and CY 2019

Anshika Jain, the investigation analyst at the organization, reported Vivo elevated its on-line achieve with its Z and U collection of mid-range phones Xiaomi, OnePlus, and Oppo amplified their offline profits points.

Vivo Z1 pro

[Read through: Samsung’s Galaxy Z Flip may well use bendable ‘ultra-skinny glass’ instead of plastic ]

In the last quarter of 2017, Samsung fell behind Xiaomi in India and has remained on the 2nd place ever considering the fact that. It may well have to have to rethink its tactic to stay away from dropping additional ground.

Previous 12 months, Samsung released its M collection and A series of phones in the spending plan (sub-$300) phase to battle a surge of gadgets from its Chinese rivals in that cost vary. The company might have to have to be far more intense in its tactics this sort of as aggressive pricing to entice individuals absent from its competition.

Past July, the Korean large inaugurated the world’s major cell phone manufacturing facility in India. Before this month, it invested $five hundred million to established up a plant to manufacture shows. With any luck ,, these measures could allow the firm to supply extra aggressive price ranges with superior specifications in the finances segment.

Counterpoint’s report also notes that Oppo spinoff Realme received a great deal of ground — from a 3 per cent industry share in 2018 to a 10 per cent market place share in 2019. The firm released several models in the sub-$300 assortment, with a emphasis on quality structure and digicam functionality.

Tarun Pathak, an analyst at Counterpoint, claimed Samsung was in the transition section with these new funds sequence of phones with a few models performing properly:

Samsung was additional in a changeover phase by revamping its portfolio and with numerous new sequence targeting offline (A series) and online (M collection) independently. A couple of versions did effectively for them (A50 and M30) but Samsung is however to see this momentum throughout selling price tiers considering the fact that it is the only brand with the broadest array of product or service portfolio but on the other hand brands like Vivo noticed the hole in the market relatively rapidly with new collection like S, U and Z and captured the price tier (sub-$three hundred) and channel (on the net) which was a weak location for them.

Nevertheless, a new report from the Economic Instances suggests its current market share plunged just after vacation product sales. The main reason was special discounts presented throughout the year for online revenue dried up, and offline sales picked up — an location wherever Realme does not have a significant foothold as in comparison to the likes of Samsung and Xiaomi.

Although global smartphone profits have slowed down, the Indian sector is displaying potent signals of expansion, and that can be appealing for mobile phone companies across the world to start additional products of phones in the region.

Aside from spending plan offerings, premium smartphone makers can also expect expansion like OnePlus (29 p.c final year). Apple is seeking to open up its own merchants — equally on-line and offline — in India this calendar year. Its rumored SE 2 design may possibly just be the point for the Cupertino firm to boost its foothold in the nation.

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Released January 27, 2020 — 08:46 UTC

Ivan Mehta

Ivan Mehta

January 27, 2020 — 08:46 UTC