Sunday, July 25, 2021

Hailey Bieber Launches YouTube Channel: ‘I Control What’s Going Out There…That Feels Freeing’ (EXCLUSIVE)

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Hailey Rhode Bieber is launching her personal YouTube channel with OBB Pictures.

The mannequin and host’s channel launches Friday, and can characteristic a variety of short-form content material, together with way of life ideas, magnificence tutorials, social causes and a chat present referred to as “Who’s in My Bathroom?” — a present hosted from Bieber’s personal lavatory in her home the place she invitations her well-known pals for off-the-cuff interviews and antics. Content will probably be frequently rolled out by means of 2021 with new movies launched bi-weekly.

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Speaking for the primary time about her new challenge, Bieber tells Variety in an unique dialog that she wished to create her YouTube channel in order that she may management her personal narrative and present viewers who she actually is — not the model of herself that’s created by the media or rumored about on social media.

“With the YouTube channel, I get to control what’s going out there,” Bieber tells Variety. “I’m comfortable with every single piece of content going out, and that really feels freeing for me because I’m not in control of 90% of what’s talked about me and said about me and articles written about me. I don’t control that and I can’t control it, and I think I’ve gotten to the point where I’ve let that go.”

For Bieber, the attraction of her personal YouTube channel was making a vacation spot for her followers to have enjoyable, whereas getting a significant glimpse into her multi-faceted life with the assistance of these closest to her.

Bieber’s first “Who’s in My Bathroom?” visitor is her greatest pal Kendall Jenner. In the episode, the 2 will talk about how their friendship began, play a sport of “Never Have I Ever” and cook dinner mac ‘n cheese — yes, in the bathroom.

Other episodes will feature Bieber’s glam group getting her head-to-toe prepared for a faux crimson carpet occasion (it’s a pandemic, in spite of everything), and Bieber shamelessly going by means of her trend fails all through the years.

It gained’t all be enjoyable and video games. Bieber, who has lately shared her mega-multi-million Instagram platform with activists to shine a lightweight on politics and the Black Lives Matter motion, may be very obsessed with psychological well being consciousness.

“We’re going to be having a conversation together surrounding social media and mental health,” Bieber says about an episode that includes her in dialog with psychiatrist Dr. Jessica Clemons.

Bieber’s partnership with OBB Pictures comes after the multimedia manufacturing firm teamed along with her husband, world pop icon Justin Bieber, on “Justin Bieber: Seasons,” which had the most-viewed YouTube Originals premiere of all time, together with the particular documentary, “Justin Bieber: Next Chapter.”

OBB Pictures is the movie and TV arm of OBB Media, which was based in 2016 by entrepreneur and filmmaker Michael D. Ratner. The multimedia manufacturing firm can also be home to OBB Sound, OBB Branded and OBB Cares, specializing in TV, digital, movie, podcasts, branded content material and social good. OBB Pictures can also be behind Kevin Hart’s interview sequence “Cold as Balls” and Demi Lovato’s hotly-anticipated YouTube Originals docuseries, “Demi Lovato: Dancing With the Devil,” which can make its world premiere, headlining SXSW subsequent week.

Bieber will function an govt producer on her YouTube channel with Ratner, Scott Ratner, Arlen Konopaki, Kfir Goldberg, Andy Mininger and Raquel Dominguez. Ratner co-created the flagship lavatory present with Bieber, and directed the primary a number of episodes, together with the debut episode with Jenner. (Ratner and OBB Pictures are repped by UTA, 3 Arts and Morris Yorn.)

“I’m excited for the many different genres that we’re going to go into here,” Ratner says of launching the YouTUbe channel with Bieber, who he’s been pals with for years. “If you’re looking for fun or thought-provoking conversation, or if you’re a fan of Hailey’s, you should check out the channel because you’re in for some really fun, great stuff.”

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Why did you wish to begin your personal YouTube channel?

Bieber: I feel what the media and social media does is attempt to twist who Hailey is into who they need me to be. Whereas I feel that the YouTube platform provides me the chance to inform it how I wish to inform it and in probably the most real approach doable with out anyone else attempting to show it into what they wish to flip it into.

Have you seen the Britney Spears documentary? So a lot about that was how the media framed her narrative. Nowadays, it’s so nice that with social media and with platforms like YouTube, you possibly can say, “This is who I am.”

Bieber: I haven’t seen the Britney documentary but. And I really like Britney Spears. She was the primary live performance I ever went to. I idolized her as a child. And I really feel so unhealthy. I really feel unhappy for her that that is what was achieved to her, and it makes me upset for her. For her, it was on an entire completely different degree, however I can solely communicate of what I’ve been by means of personally myself…after we [she and Justin Bieber] first bought again collectively, after we first bought married, there have been numerous narratives going round. There had been lots of people creating all this stuff that had been simply so not actual and simply not true. And I’m the kind of particular person the place I actually care in regards to the fact behind one thing.

How did you cope with that?

Bieber: I needed to principally undergo the method of letting go, of attempting to set the story straight as a result of it’s simply by no means going to cease, primarily. I struggle for the those that I really like and I care in regards to the folks in my life, and once I really feel like a narrative is being twisted or is just not true, I cared to set it straight. And I needed to form of simply recover from that. If there are occasions the place it is smart to place one thing to relaxation or to appropriate a rumor, then I’ll in a really informal approach. But I’m simply so achieved preventing with folks on social media or preventing in opposition to the media as a result of it’s simply by no means going to cease. It’s this big machine that’s by no means, ever going to finish.

How will your personal YouTube channel be completely different from that vicious machine?

Bieber: This is an area the place I get to speak about no matter I would like — what’s vital to me, my life, my pals, my relationship. And it’s coming straight from my mouth, so no one can twist that.

You each labored collectively on “Justin Bieber: Seasons.” Was it throughout that point that the thought for this YouTube channel got here up?

Ratner: [Hailey] was the breakout star of “Seasons.” I feel everyone gravitated towards her scenes and in her interview. After the success of “Seasons,” Hailey and I had been speaking about simply doing extra content material collectively. And when she had this concept to create a channel, I cherished it. Hailey had the imaginative and prescient. She mentioned, “I want to talk about everything from politics to faith, having fun.” I assumed, “Wow, we could create this whole channel and have true classical programming here, like a real network.” And that was actually thrilling.

Bieber: I feel what’s actually cool is [Michael] actually is aware of my story. He knew my complete story between Justin and I from begin to marriage. He is aware of a lot about me and about my life. When we’re filming for all of the YouTube stuff collectively, it’s so pure as a result of I’m so snug as a result of that is my pal on the finish of the day.

How did the thought for “Who’s in My Bathroom?” come about?

Bieber: When we had been brainstorming in regards to the YouTube channel, it was really in one of many preliminary calls that I used to be like, “I really have this idea about doing something in the bathroom.” So, we had this concept, and what’s extra good than on the earth of quarantining and COVID than being at your own home and also you’re having friends safely come and simply have this dialog? I simply need it to really feel actually unconventional — we’re doing issues within the lavatory that don’t actually make sense.

Like making mac ‘n cheese with Kendall Jenner?

Bieber: Yeah, like making mac ‘n cheese and then playing “Never Have I Ever.” It’s so foolish and it’s so enjoyable, and I feel very surprising. But the filming does really occur within the lavatory in the home that I dwell at. Currently, our home is below development, so we’re renting a home, and it ended up being actually good as a result of the toilet on this home is large and it has numerous area for making mac ‘n cheese.

Ratner: To invite a friend over into some of your personal space in a bathroom and have these really cool conversations that normally nobody would get to see, it was just a great, fun idea. And I don’t suppose there’s the rest on the market fairly prefer it.

Your first visitor is your greatest pal, Kendall Jenner. Tell me about having her in your present.

Bieber: The episode with Kendall is so humorous. Genuinely, we’re crying. She was crying, laughing so exhausting, tears are falling onto her. The complete room was cracking up laughing. We’re consuming tequila and getting tipsy.

Ratner: My favourite a part of the Kendall episode is towards the later a part of filming, she’s really crying, laughing so exhausting, and he or she simply belts out, “I hate this fucking show.”

Bieber: I keep in mind there was this picture of Kendall and me on her 21st birthday, and we’re sitting on a sink within the lavatory at her party and I keep in mind the dialog we had been having within the lavatory — we had been chatting a few boy. I simply I really feel a lot goes on within the lavatory. There’s a lot banter that occurs within the lavatory.

You are the primary particular person to make it acceptable to host a chat present within the lavatory. But you’re proper, it’s a very private area.

Bieber: When you’re preparing with your pals to exit at evening, you’re within the lavatory. When you’re in a relationship with somebody, you guys are within the lavatory on the finish of the evening brushing your enamel collectively and chatting about your day. I simply really feel prefer it’s a spot the place a lot real dialog occurs in actual life. And that’s why I wished to base it off of that.

Who is your dream visitor to have in your lavatory?

Bieber: It can be cool if I may have LeBron James in my lavatory, and we’re simply adorning cupcakes or doing one thing so foolish and bizarre that [people] can be like, “Why is that this particular person sitting in a rest room, making mac ‘n cheese or decorating cupcakes?”

What is some other type of content that you’ll have on the channel?

Ratner: I imply, it’s the web, proper? So we went and we scoured the web for a few of Hailey’s seems all through the years and handed her completely different seems to touch upon. I feel it’s stuff like that the place it’s simply Hailey’s having enjoyable and speaking about all of those various things which might be on the market within the Twitterverse and whatnot.

Bieber: I don’t thoughts making enjoyable of myself. I can look again on outfits I’ve worn and be like, “I don’t know what I was thinking.”

Ratner: We would hand her a few of these images and truly have to attend for the crew to settle as a result of she would snigger so exhausting at herself after which everyone else would snigger after which we’d need to reset. I feel that form of simply speaks to the enjoyable right here. This is only a protected, enjoyable atmosphere to create.

What is one factor that no one is aware of about Hailey that they’ll find out about her on her YouTube channel?

Ratner: I feel folks will probably be blown away by how humorous she is. It’s not straightforward internet hosting a chat present. It’s simply not. And her means to navigate and be humorous and relatable will actually shine by means of on this sequence. I additionally suppose that she’s an extremely well-rounded girl, and I feel that she has a lot to say on so many various topics, and the way in which that she will be able to go from cooking mac ‘n cheese in a bathroom to talking to a psychiatrist to talking about faith, it’s actually unbelievable.

Hailey, what’s one factor about your self that you just suppose no one is aware of about you?

Bieber: I feel what persons are going to find out about me that they most likely didn’t know earlier than is simply this quirky aspect to me that has all the time been such a real a part of who I’m, however I feel I’ve felt in moments the place I needed to tone it down or “show your best and hide the rest.” I feel my silliness is such an enormous a part of who I’m and with the ability to present who you might be as genuinely as doable is such a power. Something that I’m studying and rising into and getting extra snug with is revealing these sides of me and exhibiting individuals who I actually am. And I hope that’s what will get taken away from this.

You’re actually placing your self on the market this channel, however I’d think about that there are some issues that you just wish to disguise and simply maintain sacred for your self. What is one thing that you just’ll by no means reveal and share with the world?

Bieber: I don’t know if there’s something I feel I would like to cover, however such as you mentioned, there are issues that in my relationship or in my relationship with my household, I don’t care to disclose every thing. You have to have the ability to have some issues for your self. For me, there’s a steadiness on this world and on this business of preventing to your privateness, and moments really feel that a lot sweeter as a result of they bought to occur behind closed doorways.

Is {that a} powerful steadiness to strike whereas living a really public life?

Bieber: You can’t drive your self loopy attempting to cover both as a result of I feel after we first bought married, particularly, there was an enormous a part of me that was attempting so exhausting to maintain every thing non-public and hidden — let’s depart by means of this again door and go below a tunnel — and it simply will get actually exhausting generally.

There’s a sure level the place it’s important to settle for what your life is and it’s important to settle for the truth that it is extremely public after which simply discover what works for you and discover the pleased medium. I don’t wish to really feel like every thing must be underground conditions and again doorways as a result of it’s an excessive amount of.

That was one thing that Justin helped me determine loads as a result of he’s been coping with it approach longer than I’ve. He’s like, at a sure level, it’s important to form of simply settle for, “Okay, when we walk out the front door, this is what’s going to be the situation, but then let’s find places and things that we can have for just us, like our home. And let’s make sure that wherever we settle down here, it’s going to be private, and that can be our getaway and that can be our escape.” And so, I feel it’s nearly steadiness, and I feel it’s about discovering what works for you as an individual and for you as a pair.

Editor’s observe: This interview has been edited and condensed for readability.

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