Thursday, January 28, 2021

Fake TRP Case: ED questions two BARC officers for over 5 hours forward of HC listening to

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Ahead of the Bombay High Court listening to within the alleged faux TRP (tv ranking level) rip-off, the Enforcement Directorate (ED), which is investigating a cash laundering case pertaining to TRP rigging, on Thursday questioned two officers of rankings company Broadcast Audience Research Council (BARC) for over 5 hours.
Earlier this week, the ED questioned the chief monetary officer (CFO) of India Today Group for over seven hours within the case. Sources stated the India Today CFO was referred to as on the idea of the unique grievance filed within the faux TRP case with the Mumbai Police and uncooked information obtained by the ED from BARC for the alleged interval underneath examination.
The ED, sources stated, has referred to as the CFO once more for questioning because the company will not be happy with the solutions given by the official.
So far, the company has recorded statements of all of the accused talked about within the FIR filed by Mumbai Police.
The rip-off got here to gentle final 12 months when BARC lodged a grievance via Hansa Research Group, alleging that sure tv channels had been rigging TRP numbers.

Police alleged that some channels had been paying bribe to fraudulently increase TRP, in order to extend promoting income.
It was additionally alleged that households, in whose properties meters had been put in to gather information on viewership, had been being bribed to tune into a specific channel. The Mumbai Police has, to this point, arrested 13 folks in reference to the case, together with the previous COO of BARC.
The TRP is essential as promoting income of channels relies on it.

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