Disney streaming exec Kevin Mayer gets to be TikTok’s new CEO

Disney streaming exec Kevin Mayer gets to be TikTok’s new CEO


Kevin Mayer,head of The Walt Disney Company’sdirect-to-client and worldwide small business, is departing to turn out to be CEO of TikTok, as perfectly as COO of the well-known movie app’s father or mother organization ByteDance.

Founder Yiming Zhang will keep on to provide as ByteDance CEO, even though TikTokPresident Alex Zhu (formerly the co-founder of the predecessor application Musical.ly) gets to be ByteDance’s vice president of item and strategy.

“I’m thrilled to have the option to join the wonderful staff at ByteDance,” Mayer claimed in a statement. “Like everyone else, I’ve been impressed viewing the enterprise develop some thing very rare in TikTok – a creative, positive on the internet world community – and I’m thrilled to enable lead the following stage of ByteDance’s journey as the firm proceeds to extend its breadth of products across each area of the entire world.”

The information was initially documented by The New York Situations and subsequently verified in bulletins from ByteDance and Disney.

Mayer’s function associated overseeing Disney’s streaming system, together with the launch of Disney+ past tumble, which has presently developed to more than 50 million subscribers. He was also noticed as a possible successor to Disney CEO Bob Iger in its place, Disney Parks, Ordeals and Solutions Chairman Bob Chapek was named CEO in a unexpected announcement in February.

Mayer was most likely an interesting preference to lead TikTok not just since of his streaming achievement, but also for the reason that selecting a superior-profile American executive could support address politicians’ protection considerations about the app’s Chinese possession.

In excess of at Disney, Rebecca Campbell (most lately president of Disneyland Vacation resort, who also labored on the Disney+ start as the company’s president for Europe, Middle East and Africa) is having over Mayer’s role, though Josh D’Amaro is using on Chapek’s outdated job as chairman of Disney parks, activities and items.

In a statement, Chapek reported:

As we glimpse to grow our immediate-to-customer small business and continue on to expand into new markets, I can feel of no 1 superior suited to direct this energy than Rebecca. She is an extremely talented and devoted leader with a wealth of knowledge in media, operations and international enterprises. She performed a crucial purpose in the launch of Disney+ globally whilst overseeing the EMEA location, and her potent small business acumen and innovative eyesight will be invaluable in taking our effective and perfectly-proven streaming solutions into the long term.