Beverly Hills Conference & Visitors Bureau (BHCVB), a US-based destination marketing company, is looking to form partnerships in Saudi Arabia and the wider Middle East to develop tourist-friendly locations. BHCVB CEO Julie Wagner said that the company was in Riyadh to explore new developments and praised the country for creating a tourism-friendly destination. Wagner noted that many new luxury developments in Riyadh were modelled on opulent projects developed in Beverly Hills, adding that the region understood what was going on in Beverly Hills. She also expressed optimism about luxury travel in Saudi Arabia and its ongoing cultural and economic transformation. BHCVB has partnered with the region’s leading experts to curate a luxury travel forum in Riyadh to bring tourism thought leaders together and facilitate networking opportunities. Riyadh is set to witness a surge in hotels due to an increase in big-ticket sporting and entertainment events, including the flagship Riyadh Expo 2030.