to the digital age, having a website for your small business is essential. With over 311 million people using the internet in the U.S., it is easy to see why having a website is important. Without a website, your business is likely losing customers. To ensure you are getting the most out of your website, here are the top three small business website building tips and tricks.
First, consider investing in a custom website. DIY websites are inexpensive and easy to use, but they often look similar to other websites due to the use of templates. Professional web design and development services build sites from scratch, providing your brand with an online presence that is unique. This can help make your business stand out and lead to better brand recognition and recall. Though custom websites are more expensive than DIY ones, they are a more powerful tool for reaching your target audience.
Second, build your website with responsiveness in mind. Responsive design ensures that your website displays correctly on any device, such as a desktop PC, laptop, smartphone, or tablet. As more people are using mobile devices than computers to access the internet, it is important to make sure your website is optimized for all devices.
Third, choose a host that guarantees 100% uptime. Website uptime is the online availability of a website or web service at any given time. Achieving 100% uptime is impossible, but reputable web hosts strive to prevent unplanned downtimes and offer a 100% uptime guarantee. This can help you avoid lost productivity and profits due to unplanned downtimes.
These tips will help you create a website that will make your brand stand out and gain better customer engagement. Investing in a custom website, building with responsiveness in mind, and choosing a host with a 100% uptime guarantee are all important steps to take when building a small business website. Start planning your site design and development now to ensure you are getting the most out of your website.